Why Won’t My Twists Hold?

Have you ever wondered why your twists don’t seem to hold? Well, you’re in luck because in this article, I will explore the possible reasons behind this common issue. Whether you have natural hair or are experimenting with different hairstyles, it can be frustrating when your twists unravel or lose their shape. But fear not, because I’m here to provide you with some possible answers and solutions to help your twists hold better and last longer. So let’s dive in and find out why your twists won’t hold, shall we?

Why won’t my twists hold?

If you’ve ever asked yourself this question, you’re not alone. Many people struggle with getting their twists to stay in place and maintain their shape. There can be several reasons why your twists may not hold, ranging from lack of moisture to improper technique. In this article, I will delve into the possible causes of twist unraveling and provide comprehensive solutions to help you achieve long-lasting and beautiful twists.

Possible Causes

Lack of moisture

One of the common culprits behind twist unraveling is a lack of moisture in the hair. Dry hair is more prone to frizz and breakage, which can cause twists to lose their shape quickly. It is important to keep your hair well-hydrated before and during the twisting process to ensure optimal hold.

To combat moisture loss, incorporate moisturizing techniques into your hair care routine. Deep conditioning treatments and leave-in conditioners can help replenish moisture and improve the overall health of your hair. Additionally, sealing in moisture with natural oils, such as jojoba or coconut oil, can provide extra hydration and enhance twist longevity.

Improper technique

Another reason why your twists may not be holding could be due to improper twisting technique. Common mistakes such as not twisting tightly enough, using uneven sections of hair, or failing to secure the ends properly can result in twists unraveling easily.

To achieve a strong hold, make sure to twist tightly from the root to the ends of your hair. Use smaller sections for tighter twists, and ensure that each section is evenly twisted. When securing the ends of your twists, consider using a hair elastic or a small perm rod to keep them in place. These techniques will help prevent your twists from coming undone prematurely.


If you find yourself constantly manipulating your twists by unraveling and re-twisting them, you may be over-styling your hair. Excessive touching and manipulation can cause the twists to loosen and lose their shape over time.

To avoid over-styling, try to minimize the amount of manipulation you do on your twists. Instead of constantly re-twisting individual twists, opt for low-manipulation styles, such as updos or protective hairstyles, that allow your twists to stay intact for longer periods. This will give your hair a chance to rest and maintain its hold.

Product buildup

Product buildup can also contribute to twist unraveling. When you use too many styling products or fail to properly cleanse your hair, residue can accumulate on your strands, weighing them down and causing the twists to unravel.

To remove product buildup, clarify your hair regularly with a clarifying shampoo or apple cider vinegar rinse. These products will help to strip away the excess buildup and restore your hair’s natural balance. Additionally, be mindful of the products you use in your hair, opting for lightweight and water-based options that won’t leave behind a heavy residue.

Hair texture

The natural texture of your hair can impact how well your twists hold. Different hair types have varying levels of elasticity and structure, which can affect the ability of twists to stay in place.

For tightly coiled or kinky hair textures, twists may have a tendency to unravel more easily compared to looser curl patterns. However, with the right techniques and products, you can still achieve long-lasting twists regardless of your hair texture. Experiment with different twisting methods, such as two-strand twists or flat twists, to find the style that works best for your hair type.

Chemical treatments

Chemical treatments, such as relaxers or color treatments, can weaken the hair and make it more susceptible to breakage and twist unraveling. If you’ve recently undergone a chemical treatment, it is important to take extra care of your hair to maintain the integrity of your twists.

After chemical treatments, ensure that you follow a strict hair care regimen that includes deep conditioning treatments and regular moisturizing. Use products specifically formulated for chemically treated hair to minimize damage and promote twist hold. Additionally, avoid excessive heat styling and handle your hair with care to prevent unnecessary breakage.

Environmental factors

Environmental factors, such as humidity or extreme weather conditions, can impact how well your twists hold. High humidity can cause the hair to absorb moisture from the air and swell, leading to frizz and loss of twist definition. On the other hand, dry climates can strip your hair of moisture, resulting in brittle and weak twists.

To combat the effects of environmental factors, consider protective hairstyles that shield your twists from the elements. Styles such as buns or braids can help protect your twists and maintain their hold in various climates. Additionally, use products that offer weather protection, such as anti-humidity sprays or moisturizers with UV filters, to minimize the impact of environmental factors on your twists.

Lack of hair elasticity

The elasticity of your hair plays a significant role in twist hold. If your hair lacks elasticity, it may be more prone to breakage and have difficulty retaining twists.

To improve hair elasticity, incorporate protein treatments into your hair care routine. Protein treatments can help strengthen the hair shaft and make it more resistant to breakage. However, it is crucial to strike a balance between protein and moisture, as excessive protein can lead to hair becoming brittle. Find the right combination of protein and moisture for your hair to achieve optimal elasticity and twist hold.

Length of hair

The length of your hair can also affect how well your twists hold. If your hair is shorter, it may be more challenging to create tightly twisted styles that stay in place for an extended period. As your hair grows longer, you may find that your twists have better hold and longevity.

If you have shorter hair and want to ensure that your twists hold, consider using techniques such as the palm roll method or adding extensions to create longer twists. These methods can give the illusion of greater length and enhance the hold of your twists.

Skipping a necessary step

Sometimes, the reason why your twists won’t hold is simply because you’ve unintentionally skipped a necessary step in the twisting process. Each step in the twisting process is important and contributes to the overall hold and longevity of your twists.

Take a moment to analyze your twisting routine and identify any steps that you may have overlooked or rushed through. Whether it’s properly detangling your hair, applying a leave-in conditioner, or allowing your twists to thoroughly dry, ensure that you are following each step diligently. This attention to detail can make a significant difference in how well your twists hold.

In conclusion, achieving long-lasting and well-maintained twists requires careful attention to various factors. Taking steps to ensure proper moisture, employing correct twisting techniques, avoiding over-styling, addressing product buildup, considering hair texture and chemical treatments, being mindful of environmental factors, maintaining hair elasticity, considering hair length, and not skipping any necessary steps in the twisting process are all essential elements of achieving twist hold. By incorporating these strategies and being patient with the process, you can enjoy beautiful, lasting twists that hold their shape.

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